Bugatti Sold to Rimac for €640 Million
On August 11, 2021, it was announced that Bugatti, the iconic French hypercar manufacturer, had been sold to Rimac Automobili, a Croatian electric hypercar company, for €640 million. The deal was finalized by Volkswagen Group, which had owned Bugatti since 1998.
Why Rimac?
Rimac's acquisition of Bugatti was a strategic move for both companies. Rimac, known for its cutting-edge electric hypercar technology, gained access to Bugatti's expertise in building luxury, high-performance vehicles and its established brand image.
For Volkswagen, the deal allowed them to streamline their portfolio and focus on its core brands while allowing Rimac to leverage their existing expertise in developing future high-performance vehicles.
The Future of Bugatti
Following the acquisition, Bugatti continued to operate under its own brand and management team. Rimac aimed to leverage its expertise in electric powertrains to develop future Bugatti models, while still maintaining the brand's iconic design and performance heritage.
The deal signifies a shift in the automotive industry, with electric vehicle technology playing an increasingly important role in the future of luxury and high-performance cars.
