1 Lakh Subscribers on YouTube: How Much Money Can You Make in India per Month?
In India, having 1 lakh (100,000) subscribers on YouTube is a significant milestone. It's a benchmark of success for many creators. But have you ever wondered how much money you can make on YouTube with 1 lakh subscribers in India?
AdSense Earnings
The primary source of income for most YouTubers is AdSense. AdSense is a program run by Google that displays ads on your YouTube videos and pays you for every valid click or impression. The amount of money you can make from AdSense depends on several factors, including:
- Niche: The topic or niche of your channel affects the ad revenue. For example, finance or technology-related channels tend to generate more revenue than entertainment or lifestyle channels.
- Viewership: The number of views and engagement on your videos impact ad revenue.
- Ad click-through rate (CTR): The percentage of viewers who click on ads affects your earnings.
- Cost per click (CPC): The amount advertisers pay for each ad click varies by niche and industry.
Assuming an average CTR of 0.5% and a CPC of ₹20, here's a rough estimate of AdSense earnings for a channel with 1 lakh subscribers in India:
- Monthly views: 500,000 (assuming an average of 5 views per subscriber)
- Ad impressions: 2,500,000 (assuming 5 ad impressions per view)
- Ad clicks: 12,500 (0.5% of ad impressions)
- AdSense earnings: ₹250,000 (12,500 ad clicks * ₹20 CPC)
Sponsorships and Brand Collaborations
Apart from AdSense, YouTubers with 1 lakh subscribers can monetize their influence through:
- Sponsored content: Brands partner with popular YouTubers to promote their products or services in videos.
- Product placements: YouTubers feature products or services in their videos, often in exchange for free products or a fee.
- Affiliate marketing: YouTubers earn commissions by promoting products or services and including affiliate links in their videos or video descriptions.
The amount of money you can make from sponsorships and brand collaborations varies widely depending on factors like your niche, audience engagement, and the brands you work with. A rough estimate for a YouTuber with 1 lakh subscribers in India could be:
- Monthly sponsorship income: ₹100,000 to ₹500,000
Merchandise and Selling Products
Many YouTubers with 1 lakh subscribers sell merchandise, such as:
- T-shirts, hats, or other apparel
- Accessories, like phone cases or stickers
- Digital products, like ebooks or courses
The earnings from merchandise sales depend on factors like the product's appeal, pricing, and marketing efforts. A rough estimate for a YouTuber with 1 lakh subscribers in India could be:
- Monthly merchandise income: ₹50,000 to ₹200,000
YouTube Premium Revenue
YouTube Premium is a paid subscription service that offers ad-free videos, exclusive content, and offline playback. YouTubers with 1 lakh subscribers can earn a share of the revenue generated by YouTube Premium subscribers who watch their content.
The exact amount of money you can make from YouTube Premium revenue is difficult to estimate, as it depends on various factors, including:
- Number of YouTube Premium subscribers in India
- Your channel's popularity and viewership among Premium subscribers
- The amount of revenue allocated to creators from YouTube Premium
A rough estimate for a YouTuber with 1 lakh subscribers in India could be:
- Monthly YouTube Premium revenue: ₹20,000 to ₹50,000
Total Monthly Earnings
Based on these estimates, a YouTuber with 1 lakh subscribers in India can earn:
- AdSense earnings: ₹250,000
- Sponsorships and brand collaborations: ₹100,000 to ₹500,000
- Merchandise income: ₹50,000 to ₹200,000
- YouTube Premium revenue: ₹20,000 to ₹50,000
Total estimated monthly earnings: ₹420,000 to ₹950,000
Keep in mind that these are rough estimates and actual earnings may vary widely depending on individual circumstances.
